ABSOLUT Responds - Adds insult to injury!

ABSOLUT responds to the outrage expressed by customers in the USA about their unfortunate pro Mexican reconquista ad. (see yesterdays post!)

We have received many comments on an ad showing what an ABSOLUT world would look like from a Mexican point of view. We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand......

.....The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.
(emphasis mine :<)

Now THIS is more like it! (Thanks dead!)


Other brands from the parent company- Pernod Ricard:
1. Ricard
2. Ballantines Scotch
3. Chivas Regal
4. Kalhua
5. Malibu
6. Beefeater
7. Havana Club
8. Stolichnaya
9. John Jamesins
10. Martell
11. Glenlivet
12. Jacob’s Creek
13. Mumm Champagne
14. Montana
15. Perrirer Jouet
16. Seagram’s gin
17. 100 Pipers
18. Amaro Ramazzoti
19. Clan Campbell
20. Imperial
21. Pastis 51
22. Ararat
23. Wild Turkey
24. Royal Salute
25. Tia Maria
26. Suze
27. Royal Stag
28. Ruavieja
29. Wyndham Estate
30. Powers
31. Campo Viejo
32. Hiram Walker
33. Passport
34. Café de Paris
35. Becherovka
36. Don Pedro
37. Olmeca
38. Aberlour
39. Wisers
40. Montilla
41. Presidente
42. Soho/Dita
43. Pernod
44. Wyborowa
45. Something special.